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Why Do Featured Snippets Get More Visible to Boost SEO?

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Google has been changing their search algorithm (or "algorithm") to adjust to the changing ways that people use Google. This change affects how results are ranked and shows up in two ways: featured snippets and autocomplete suggestions. Featured snippets are a new way of displaying information in search results. They show up as "answers" to questions, and they appear at the top of the page with an ellipsis ("…") in the search results. Featured snippets are those that appear at the top of your search results. They look like normal search results but with a special box on the right-hand side with additional information about what you're searching for. If you're looking for a recipe and type in "How do I make chocolate chip cookies?" Google will show you a featured snippet with instructions for making them! The popularity of this feature has led many SEO Sydney experts to start focusing on creating content that can be featured in these sni...